Since the late 1970s, broadcasters have played a key role in promoting the popularity of sports among Chinese fans.
Since it began operations in 1977, the well-known Japanese sports brand, ASICS, has developed many inventions that have contributed to record-breaking sports performances.
Top-tier sports events like the Olympic Games attract corporate sponsors who pay hundreds of millions of dollars to showcase their brands and drive consumer demand for them.
Sports tourism is one of the fastest growing sectors of the multi-trillion dollar global tourism industry creating significant opportunities for nations to capitalize on their success in the sports arena to promote social, economic and cultural de
The founders of 23 Capital, a capital and solutions provider for the sports, music and entertainment sectors, talk about their work in creating new IP and in monetizing existing IP, including, through OTRO, an innovative global digital fan club th
James Carwana, General Manager of Intel Sports shares his views on how immersive media technologies are creating opportunities for sports teams and leagues to put sports fans first.
Sports are a global industry with universal appeal so why do sports raise so many complicated IP-related issues?
The EPO has published its draft Strategic Plan 2023 and is now inviting all stakeholders to provide their views on the document.